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PPC & Paid Media Analyst

Chiswick, London, UK

Job Type

Full Time

Job category

PPC Paid Search

Company

Ocuco Limited

Job Description:

We’re looking for a PPC & Paid Media Analyst who enjoys building campaigns that deliver real commercial impact and not just impressions and clicks.

At OptiCommerce, you’ll manage and optimise multi-market paid campaigns for independent optical retailers and premium eyewear brands across the UK, Ireland, North America and the Nordics. You’ll work within a specialist performance team where PPC, SEO, content, analytics and web strategy are tightly integrated.

This position is based in our London office in Chiswick and operates on a hybrid working model, with three days per week onsite.

This role offers ownership, variety, and clear progression into senior performance strategy.

 

What you’ll be doing

Campaign management

  • Build and optimise Google Ads campaigns from initial brief through to launch and scale

  • Manage budgets across multiple markets and currencies

  • Execute keyword strategies aligned to commercial intent and client objectives

  • Write and test high-performing ad copy

  • Optimise Smart Bidding strategies (CPA / ROAS / value-based)

  • Develop remarketing and audience targeting strategies

Performance optimisation

  • Improve conversion rates through landing page insight and testing

  • Identify growth opportunities using Auction Insights and competitor positioning

  • Monitor campaign pacing and performance against targets

  • Identify and resolve performance issues efficiently

Tracking & reporting

  • Work within GA4 and Google Tag Manager to ensure accurate tracking

  • Use call tracking and conversion attribution tools

  • Build and maintain Looker Studio dashboards

  • Translate performance data into actionable client insights

Collaboration

  • Work alongside SEO, content and web teams on integrated campaigns

  • Contribute ideas to improve campaign structure and agency processes

  • Support client strategy conversations with performance insights


What we’re looking for

Essential

  • 3+ years’ experience managing Google Ads campaigns, OR 2+ years’ agency-side PPC experience

  • Experience managing multiple accounts simultaneously

  • Strong understanding of conversion tracking and attribution

  • Comfortable working within GA4 and Google Tag Manager

  • Experience optimising toward CPA / ROAS targets

  • Strong analytical skills with the ability to identify trends and opportunities

  • Excellent written English and communication skills


Nice to have

  • Microsoft Ads experience

  • Meta Ads experience

  • Looker Studio reporting experience

  • Experience with call tracking platforms

  • Experience working with e-commerce or appointment-driven businesses


Why join OptiCommerce

  • Exposure to international campaigns across multiple markets

  • Real ownership of client accounts and campaign strategy

  • Hybrid working flexibility

  • A performance-focused agency environment

  • Sector-specialist expertise in optical retail and healthcare

  • Cross-channel learning across SEO, CRO, landing pages, content and analytics

  • Responsibility for real client outcomes

  • Opportunities to attend industry events and exhibitions

  • Clear progression toward Senior PPC / Performance Strategist roles

  • Support from an experienced performance marketing leadership team

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