PPC Manager

• We are seeking a highly skilled and experienced PPC manager to join our Paid Search team at Mountain Warehouse. 

• As the PPC Manager, you will focus on Paid Search accounts (PMAX, PPC, Display) with a yearly budget of £8m and you will be responsible for developing and executing effective PPC strategies to drive targeted traffic, increase conversions, and maximize return on as spend (ROAS) across 10 different regions and 3 brands.  

• This is a key leadership role that requires expertise in PPC campaign management, data analysis, and team management. 

• You will work closely with Head of Acquisition and Retention and other senior stakeholders in the business to deliver performance and achieve set targets across multiple markets.  

Key Responsibilities

• Develop and implement comprehensive PPC strategies across multiple channels, including Google Ads (Pmax, paid Search), Bing Ads, display, and social media advertising platforms with a £8m annual budget.  

• Manage all day-to-day performance and optimization of PPC campaigns, including budget allocation, bid management, and ad creative testing to achieve desired performance metrics. 

• Audit PPC accounts to find gaps and opportunities for continuous improvement. Analyze campaign data and performance metrics to identify trends, insights, and opportunities for optimization and growth. 

• Provide strategic guidance and mentorship to a team of PPC specialists, ensuring they have the tools and support needed to succeed. 

• Line management of our PPC Executives; holding regular 1-2-1’s, identifying training requirements, delivering annual reviews, and setting of objectives 

• Monitor industry trends and best practices to ensure the brand remains at the forefront of PPC innovation and strategies. 

• Collaborate with cross-functional teams, including country trading, design, and analytics, to align PPC efforts with overall marketing objectives. 

• Stay up to date with changes in the PPC landscape and emerging technologies to continuously improve campaign effectiveness and efficiency. 

• Prepare monthly reports (including P&L) and presentations to communicate campaign performance, insights, and recommendations to stakeholders. Efficiently communicate actionable analysis and execute improvements to help drive incremental conversions. 

• Maintain relationships with Google & Bing account Managers & test new tools and products as they become available. 

We would like to meet someone who is

We would love to meet someone with 

• Proven experience - a minimum of 5 years’ experience in a high spend, senior PPC role, either in-house or at an agency. 

• Demonstrated success in managing large-scale PPC campaigns and driving measurable results in terms of traffic, conversions, and revenue. 

• A passion for the digital sector, e-commerce and PPC. 

• Background in managing international markets with strong understanding of international market dynamics and search behaviour. 

• Strong commercial awareness - comfortable using data to demonstrate ROI. 

• Strong analytical skills and the ability to interpret complex data to drive actionable insights and recommendations. comfortable using MS Excel for data analysis.  

• Strong knowledge of PPC platforms and tools, such as Google Ads, Bing Ads, Google Analytics, and bid management platforms. 

• Excellent project management and organizational skills, with the ability to manage multiple campaigns and priorities simultaneously. 

• Strong leadership and team management skills, with the ability to inspire and motivate a team of PPC specialists. 

• Excellent communication and presentation skills, with the ability to effectively communicate campaign performance and strategies to stakeholders at all levels. 

You’ll be able to demonstrate 

• Strong strategic capabilities as well as hands-on and comfortable with tactical execution 

• Excellent communication skills, both written and verbally  

• Strong analytical skills with a proven ability to work through data to find opportunities and actionable insights. 

• Highly results driven.  

• Proactive attitude, willingness to get stuck in and make things happen. 

• Flexibility, ability to cope with change. 

• Can work as a team player as well as being able to work to individual performance goals. 

Benefits

• Competitive salary and benefits package

• Hybrid working, 3 days in London based office & 2 working from home

• Holiday allowance

• 50% staff discount & 25% for family and friends

• Pension scheme